MEET OUR TEAM
Parker Smith, CAS
Chief Executive Officer
"Simplifyance came to be because of my passion and commitment to helping others and creating solutions to the complex behavioral health challenges that our communities face."
Chief Technical Officer
"I work with Simplifyance because I have a passion for entrepreneurial endeavors and startups. I enjoy working with people, helping them build and launch their idea."
Gina de Peralta Thorne, MS
Chief Marketing Officer
“I am excited to work with Simplifyance and to be a part of its vision of supporting and empowering individuals and organizations to be successful and self-sustaining.”
Chief Financial Officer
"The awesome vision at Simplifyance allows me to fully utilize and fulfill my primary aim in life which is to use my entrepreneurial and spiritual talents to benefit others both personally and professionally."
Braden Smith, JD
Executive Vice President
"I work for Simplifyance because I have benefitted from having access to behavioral healthcare services and believe Simplifyance can facilitate more access to care for others.
Nikki Roettger, CPHQ
Director of Continuous Compliance
"Simplifyance truly adheres to its mission, vision, and values in all aspects of the organization. I'm proud to be a part of an organization like this."
Director of Sales
" I love being part of Simplifyance because it affords me the opportunity to help behavioral health organizations raise the bar when it comes to managing and tracking compliance tasks and activities, which in turn provides a higher quality treatment experience for clients and patients ."
"Working at Simplifyance allows me to work in an environment where I am aligned with the mission and spirit of my surroundings."
"I was instantly drawn to the team's desire to improve the quality of care provided in the behavioral healthcare field and being able to develop the tools that help others."
Amy Armstrong, LPC, LAC
Senior Compliance Specialist
"Simplifyance is built on a mission and a vision that align with my passion for being of service, solution focused, and setting higher standards in behavioral healthcare. The team is comprised of unique and talented individuals that teach me something new everyday. I’m so grateful to be part of such an innovative organization ."
Relationship Enablement Manager
"I work for Simplifyance because of the positive impact behavioral healthcare services has had on my life, and my conviction that Simplifyance can enable greater access to such care for all."
"Simplifyance supports my passion of helping other people and I am thrilled to work with a team of kind-hearted individuals to improve the quality of behavioral healthcare organizations."
Guillermo Walls, MS, CPM, CHW
Public Health Liaison
"We help communities develop facilities to provide behavioral healthcare services to improve lives for both individuals and their families. Helping communities improve their overall health is my passion and Simplifyance allows me to do that for the behavior health industry."
" Simplifyance's mission, vision and core focus aligns perfectly with my passion for compliance and commitment to help Behavioral Health agenices and professionals understand how vital compliance is for their growth and day to day operations. Working for Simplifyance gives me the opportunity to provide solutions to simplfy the need for compliance, and how to maintain being compliant. Nothing happens without it! "