MEET OUR TEAM  



Parker Smith, CAS

Chief Executive Officer

"Simplifyance came to be because of my passion and commitment to helping others and creating solutions to the complex behavioral health challenges that our communities face."

Sam Stein

Chief Technical Officer

"I work with Simplifyance because I have a passion for entrepreneurial endeavors and startups. I enjoy working with people, helping them build and launch their idea."

Gina de Peralta Thorne, MS
Chief Marketing Officer

“I am excited to work with Simplifyance and to be a part of its vision of supporting and empowering individuals and organizations to be successful and self-sustaining.”


Tim Smith

Chief Financial Officer

"The awesome vision at Simplifyance allows me to fully utilize and fulfill my primary aim in life which is to use my entrepreneurial and spiritual talents to benefit others both personally and professionally."

Braden Smith, JD

Executive Vice President

"I work for Simplifyance because I have benefitted from having access to behavioral healthcare services and believe Simplifyance can facilitate more access to care for others.   "

Nikki Roettger, CPHQ

Director of Continuous Compliance

"Simplifyance truly adheres to its mission, vision, and values in all aspects of the organization. I'm proud to be a part of an organization like this." 

Jessica Ortega    

Director of Sales

" I love being part of Simplifyance because it affords me the opportunity to help behavioral health organizations raise the bar when it comes to managing and tracking compliance tasks and activities, which in turn provides a higher quality treatment experience for clients and patients ."

Marley Barde 

Operations Manager

"Working at Simplifyance allows me to work in an environment where I am aligned with the mission and spirit of my surroundings."

Sierra Peritore

Licensing & Accreditation Manager

"Simplifyance shares my passion and dedication for supporting behavioral healthcare organizations that are driven by sincere desire to help others."

Trevor Stein

Lead Developer

"I was instantly drawn to the team's desire to improve the quality of care provided in the behavioral healthcare field and being able to develop the tools that help others."

Ayanna Marshall    

Product and Operations Specialist

"I love working for Simplifyance because it makes me feel that I can help clients maintain safety while providing care for people."

Amy Armstrong, LPC, LAC    

Senior Compliance Specialist 

"Simplifyance is built on a mission and a vision that align with my passion for being of service, solution focused, and setting higher standards in behavioral healthcare. The team is comprised of unique and talented individuals that teach me something new everyday. I’m so grateful to be part of such an innovative organization ."